Implementing the Ad Mediation in unity 3d Windows Phone 8/8.1 Games (silver light runtime)

A small Intro to Ad Mediation

Windows ad mediation, a simple solution designed to help Windows Phone developers manage multiple in-app advertising SDKs. All you need to do is insert the ad mediation code into your app, select the ad networks you want to include, choose your base configuration in Dev Center and submit your app update to the Store (app update is required upon initial mediation integration only).

Windows ad mediation will help you:

  • Increase ad revenue through higher fill rates
    Tailor ad experiences based on market-specific dynamics, using different ad SDKs
    Dynamically optimize ad configuration to drive the highest yield

Additional links to understand and learn about Ad Mediation

A very nice blog on using Ad Mediation in Unity 3D.

Unity coding with Microsoft platform services

Ad Mediation in unity 3D Windows Phone 8/8.1 Games or Apps

The Ad Mediator aims to maximize your revenue and improves the monetization by making sure you are always showing a live ad with higher fill rates. This extension enables different ad network solutions into a single project.

Mediation is a technique that enables your apps or games  to use multiple Ad-networks. This means, your app will make a call to one ad control, and if that ad control cannot serve an ad, the app will then call a second ad control, then a third, and so on depends on your logic.

The new ad mediation control for windows phone 8 provides a simple way to implement this capability. It offers a wide range of advantages over sticking with a single ad network, giving you control to integrate multiple Ads Networks and optimize them based on performance.

The highest revenue return can be…

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